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18.02.10 | Return to News Archive
Newstyle Hospitality and Factory partner DesignContract present a new concept in Urban Hotels to UK Hoteliers and their Architects.
Innovator: Alessandro Rosso
Interior designer for the project: Simone Micheli
Location: Via Goldoni 33, Milan. Italy April 14th – 19th from 10a.m. – 8p.m.
Special invitation on the 14 April 7pm till 10pm
Call PFI Holdings in London 020 710 01741 for invitation details
Call DesignaContract in Italy +39 0721 497462 Melis Cinzia - Export Department
Alessandro Rosso, innovator of this new project of urban requalification called “town house street”, declares: “Thanks to this idea the “jet lag” concept is overcome; when you travel on your own and you spend the night in room 1032 at the 16th floor of a Hotel you feel some what isolated, whereas in the Town House Street you feel plunged into the city, its rhythm, its dynamics, you can look at the street’s lights, stay in contact with the landscape and the local inhabitants, as you can do sitting at a coffee shop’s table in the open air, you make friends with other people. The city becomes your fellow traveller. You feel alive while you are looking at the city. A home with all the plus of a Hotel, with the services of a Hotel you can still have your own place”.
